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Friday, 14 February 2014

Audience Values


The Explorer

These people are usually drawn towards discovery, challenges and new frontiers. They are often the first to try out new ideas and experiences. They seek out brands that offer new sensations, indulgences and instant effects. Difference is what they seek out. Their main need in life is for discovery. We believe our audience would have these values to seek out and enjoy our film.

1 comment:

  1. Good, you clearly identify the psychographic of your target audience. Well done.

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